Marketing & Graphic Design Specialist (Creative Design)
Marketing & Graphic Design Specialist
The Marketing & Graphic Design Specialist is responsible for the design, creation, and execution of ASC's marketing materials across various channels, ensuring adherence to ASC branding guidelines. This role involves a blend of creative graphic design with strategic marketing initiatives. This role will research market trends, analyze data, and develop strategies to enhance ASC's online presence, social media marketing, and overall brand reputation. Additionally, they will provide expert advice to community leaders on how to best reach and engage the target market, while ensuring that all materials are delivered on time and align with company standards.
Responsibilities
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Create visually engaging content for various digital and print media, leveraging industry-standard software to translate concepts into compelling visuals.
- Develop, implement, and track marketing programs such as social media, or digital campaigns, programs and events for the organization.
- Collaborate with other teams to develop and monitor strategic social media, or digital marketing initiatives.
- Analyze and report on the performance and efficiency of campaigns.
- Conduct market research and analyze trends to identify new marketing opportunities.
- May work with external agencies and vendors to execute specific marketing programs.
- Implement innovative social media or digital campaigns for branding ideas, graphic designs, video edits or promotional material.
- Research, design, write, edit, proofread, and distribute electronic communications related to marketing programs.
- Works with designers or vendors to create art.
- Assists in the education of ASC's branding policies to buildings and vendors.
- Manages online social review responses to customers and works with community leaders on notification when appropriate. Responses require a high level of discernment in the composition of the responses to our customers.
- Assists with marketing events as needed.
- Will lead special projects as needed, may require graphic design skills, which requires prioritization of responsibilities and time management. Special project management will require leader to understand the ask, develop a recommendation, work with team members for logistics and turn it around timely and present the completed job.
Education and Qualifications
- Bachelor's degree or equivalent in a healthcare, marketing, or related field preferred.
- Minimum of three years' experience in graphic design.
- Proficient knowledge and proven experience with industry-standard software, including but not limited to InDesign, Photoshop, Illustrator, After Effects, Premiere, Adobe Suite etc.
- Knowledge of Microsoft Word, Excel, Adobe, Power Point, social media
- Strong knowledge of various marketing and analytics tools and content management systems.
What's in it for you? Benefits and perks include:
- Medical, vision & dental insurance with Telehealth option
- 401(k) retirement plan options
- Paid Time Off (PTO) and holiday pay
- Lucrative employee referral bonus program
- Paid training, skills certification & career development support
- Tuition reimbursement and certification reimbursement
- Continued education opportunities through tuition discounts and program partnerships
- Employee assistance program & wellness support
- Retail, food & entertainment discounts and so much more
*Full-Time and Part-Time Benefits may vary, terms and conditions apply
About American Senior Communities
Bring your heart to work! Caring people make the difference at American Senior Communities!
Compassion, Accountability, Relationships and Excellence are the core values for American Senior Communities. These words not only form an acronym for C.A.R.E., they are our guiding principles and create the framework for all our relationships with customers, team members and community at large.
American Senior Communities has proudly delivered patient centered care since the year 2000, with a long history of excellent outcomes. Each of our 80+ American Senior Community is part of the neighborhood in which it exists. Our leaders and staff live in surrounding areas and know the community well. We value the same things in life that you do. The foundation of our senior living communities is based on the knowledge that we'll be part of your neighborhood for many, many years. We take great pride in our hospitality and it is ingrained in everything we do. As partners in senior care, we are not just doing a job, but following a calling.
We are Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran and other protected categories.
