Executive Director of ETF Product Marketing (Finance)
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Role: Executive Director of ETF Product Marketing, Asset Management
It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role. The Executive Director of ETF Product Marketing is a critical leadership position within our Product Marketing team, responsible for building and executing the marketing strategy in pursuit of growth of our ETF business, in partnership with our Global Head of ETFs and Funds. In this capacity, they will define competitive positioning and value proposition of our ETF capability and Funds, lead the development, management and execution of marketing content in support of our marketing efforts and lead product launch campaigns as we grow the ETF platform. This includes building and "feeding" always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments, and assisting with product marketing operations as needed. Overtime, this leader will manage direct reports in support of these efforts.
The role will serve as a "go to" subject matter expert for ETFs within NTAM's marketing team and will partner across marketing and the rest of the organization in the execution of our strategy. The role will require strong leadership and collaboration within the broader NTAM organization -Marketing Centers of Excellence, Investments, CPMs, Product, Distribution, Compliance, Operations, etc. - to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business units to advance collaboration and growth.
The key responsibilities of the role include:
• Establish clear product marketing strategies for the ETF platform aligned with business goals and within budget
• Define product positioning and distill technical concepts into simple, compelling messages customized by client segment (institutional, intermediary, retail). Technical and promotional writing expertise required.
• Lead new product launches, including, development of value proposition and strategic competitive positioning for go-to market activities and materials designed to build awareness and product adoption within sales enablement tools and website presence.
• Serve as SME for all marketing-related activities (advertising, campaigns, thought leadership, etc.).
• Participate in salesforce training in relation to use of marketing deliverables.
• Develop, direct and manage, as needed, product content across marketing assets (e.g., videos, articles, website, social, presentations, etc.) and assist with value-add and thought leadership content and activation of Exchange marketing opportunities (NYSE, NASDAQ, CBOE)
• Leverage intelligence from competitive research (peers, new entrants, category incumbents), industry partners (Cerulli, Fuse, etc.), internal SMEs, and data-driven tools(Morningstar/eVestments) to identify differentiated and viable long-term competitive advantages and positioning
• Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels and regions
• Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates as needed (e.g., recurring performance communications and product actions across digital and print)
Skills/Qualifications:
• 15+ years of asset management marketing experience, with ETF and B2B concentration required
• Strong communication skills (written and verbal); demonstrated ability to craft product messaging that illustrates compelling, differentiated benefits
• Strong ETF product technical knowledge and ability to translate difficult/complex investment concepts into practical, applicable content and messaging
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams.
• Strong commercial mindset, intellectual curiosity.
• Deep understanding of institutional, wealth and intermediary client segments and their unique buy psychology and sales cycles.
• Critical thinker with superior problem-solving abilities, with the ability to lead cross-functional teams and organize people and resources to effectively drive outcomes in respond to the needs of the business
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
• Strong understanding of the US and International regulatory requirements/regulations
• Driven, self-motivated, high-performing mindset
• CIMA, CFA designations a plus
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$114,700 - 194,900 USD
Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
